Are You Maximizing Your Revenue Potential: How Front And Backend Payments Optimizations Lead To Better Outcomes And Improve Your Bottom Line
Merchants constantly update their e-commerce websites to attract more visitors and drive purchases, but attaining maximum revenue requires alignment of three environments.
In an increasingly competitive environment and unprecedented shift to digital, merchants are quickly adapting to better serve their customers. Top-performing merchants are expanding their definition of 'conversion' from simply converting buyers at checkout to a much broader set of considerations. Optimized conversion involves designing buying and checkout experiences with their customers' preferences in mind and employing a frictionless back-end processing set-up to boost approvals.
This white paper exposes the complexities associated with front-end payment operations that impact the likelihood of purchase across the buyer journey, as well as back-end operations that affect payment authorization rates. We will examine the ways merchants can tackle these challenges and then specifically evaluate PayPal's optimization tools and their approach to conversion.
Read More
By submitting this form you agree to PayPal contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. PayPal web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Environment, ERP, Financial Services, Revenue, Training
More resources from PayPal
A shift in behavior: Why grocery shoppers are...
The pandemic has changed the way many people buy their groceries. With the rise of online shopping, grocery customers crave ease, affordability and...
10 ways to reimagine the customer experience ...
As digital transformation accelerates worldwide, consumers are flocking to the internet for everything from groceries to luxury gym equipment, with...
Go from digital laggard to insurance leader w...
The insurance industry may be poised for digital transformation – and the possibilities are endless. Learn how payments can go beyond checkout to...